I think the most effective way for a villain to look scary in the movies is to have completely black eyes.  It gives me chills every time I see it!  Plus, the movie-makers can certainly afford to buy black sclera lenses to make their movies scarier.  That is what people like to see nowadays.  They love scary movies with crazy, terrifying villains.  I have never seen a movie with a villain with black eyes that did not thoroughly freak me out.  There are other spooky factors, but nothing gets my heart pumping like scary guys in black trench coats and all black eyes.

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